YouTube launches new channel pages for creators on its TV app

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YouTube is making changes to the design of creators’ channels on the big screen, the company announced today. Changes include more accessible action buttons, such as “Subscribe”, a more modern design, and other changes that were first introduced For last fall’s artist pages.

At the time, YouTube said artist pages were part of a larger YouTube makeover that included integrated voice search into the search bar, a menu redesign to make navigation easier, a new vertical video information menu, and larger thumbnails. things.

one in Short video announcing the changes On creators’ pages today, YouTube says the update focuses on offering a more immersive layout design that “brings the most relevant content to the forefront” and making the subscribe button easier to access. The company told TechCrunch that the update is being rolled out to all creators today, but it may take a few weeks to be visible to all viewers. It added that these changes will only impact channel pages on TV.

The updated page offers users the option to play a mix of video content from the channel along with a new subscribe button, as images of the changes show. The company recommends that all creators create full 16×9 art for their channel banners uploaded to the platform, as the new art now displays edge to edge.

Image Credit: youtube

The new design comes just after the company revealed new data showing that the top creators who get the majority of their viewing time on TV have grown by more than 400% over the past three years, according to a Recent posts By Neil Mohan, CEO of YouTube. Creators will likely respond positively to changes that help them increase their subscriber numbers and better showcase their content on the big screen.

The company is in competition with streamers like Netflix on traditional TV, but also with newcomers like TikTok, which launched its own TV app. At the end of 2021.

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