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nielsen today Issued Its January report on viewing usage across linear TV and streaming revealed that YouTube was once again the top streaming service overall in the US, with 8.6% of viewing on television screens. Meanwhile, Netflix’s TV usage stood at 7.9%. New data points to YouTube’s dominance in the TV streaming space and marks the platform’s 12 consecutive months in the top spot.
one in blog post Celebrating the achievement, the Google-owned streaming service announced that viewers now watch an average of more than 1 billion hours of YouTube content per day on their televisions, which may indicate that users are gaining more traction among American consumers rather than traditional TV shows. -Generated videos are being given priority. , sixty one percent Gen Z reported that they prefer user-generated content over other content formats.
Also, producers are seeing an increase in viewership due to TV. According to the company, the number of top YouTubers with the most time watched on TV has increased by more than 400%. scope of hopeOne manufacturer of viral product reviews in particular has seen a 172% increase in TV viewing time in 2023. This could be good news for family-friendly YouTubers who have to compete with TikTok for kids’ attention. Children aged 4 to 18 spend global average 112 minutes per day According to a recent study, on TikTok in 2023.
While YouTube may take precedence in the living room, TikTok continues to dominate on mobile devices. Short-form video app launched recently testing The ability for TikTokers to upload 30-minute videos, which could step on YouTube’s toes. TIC Toc Apple also entered the spatial reality arena, launching a native app on Vision Pro. During this, youtube It was decided not to create a dedicated app for the device.
YouTube has reached some other milestones in recent months, including 100 million users Who pay for YouTube Music and YouTube Premium. moreover, youtube tv It now has over 8 million subscribers and YouTube Shorts recently hit over 70 billion daily views.
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