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The San Francisco Giants said goodbye to a similar patch advertising Cruise and its robotaxis this week — the latest fallout for the GM self-driving subsidiary and its controversial presence in the city.
marketing partnership, which was Announced in August 2023, will continue, but with another GM brand. For the 2024 baseball season, the SF Giants’ uniforms will feature the Chevrolet logo with “EV” in bold orange. Chevrolet’s all-electric vehicle portfolio includes the Chevy Blazer EV, the upcoming Equinox, and the Chevy Silverado EV. The automaker recently stopped making and selling the Chevy Bolt and Chevy Bolt EUV Chevy Blazer EV On a software issue that affects the infotainment system.
San Francisco-based Cruise lost its commercial permit to operate robotaxis in the city after an October incident in which a pedestrian was trapped under, and then dragged by, one of its self-driving cars. There has been a change in the uniform patch after several months. In the months that followed, Cruz Co-Founder and CEO Kyle Vogt resigned, 24% of its employees The Justice Department and the Securities and Exchange Commission have fired opened investigation And GM has worked hard to get the company back on track new leadership,
An emailed statement from a Cruz spokesperson reads, “As the 2024 baseball season approaches, Cruz is transferring our Giants marketing partnership to Chevrolet, including the rights to be the official uniform patch partner – adding it to the GM family. Keeping in.” “In keeping with our mission to provide safe, reliable, accessible transportation, Cruz invested in its shared commitment with the Giants to develop hundreds of electric vehicle chargers at ballpark parking facilities for event attendees and the public Is.”
A San Francisco Giants spokesperson said it was “a natural change and was decided by all parties.” Asked if Cruz would return to the uniform patch in 2025, the spokesperson said, “We don’t know at this time.”
A San Francisco Giants spokesperson said, “This is also a great opportunity for Chevrolet, as they have a long history of supporting MLB as the official auto sponsor of MLB and sponsor of 14 teams over the last 20 years.”
As part of the original deal, Cruise had agreed to install more than 100 electric vehicle chargers at Oracle Park parking facilities.
As TechCrunch reported last June, selling advertising space on uniforms worn by professional athletes is common practice in some sports. But this is a new phenomenon in Major League Baseball. Seven of the league’s 30 teams sold sponsorships at the start of the 2023 season, including the San Francisco Giants.
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