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threads Another big boost is about to come from parent company Meta… at least in terms of sources of new content. The company has been seen testing a cross-posting feature that will allow Facebook users to post on both platforms at the same time using the same feature that was originally available for cross-posting from Facebook to Instagram .
The company confirmed that a limited trial has begun, but it is limited to iOS and does not include the EU. A representative from Meta said that the feature will allow users to share both text and link posts from Facebook on threads.
This can also help content creators avoid the hassle of posting photos or other media to multiple locations with regular text updates. This ties Threads more closely into Meta’s larger app ecosystem, which could potentially give the Threads app a boost if testing rolls out more widely. Today, Meta’s family of apps has reached 3.98 billion the user. Even if only a few people on Facebook use the cross-posting feature for threads, it can dramatically increase the number of posts available on the app.
Facebook has added this option Cross-post on Instagram in 2021, After first capacity offer To cross-post stories between two platforms. With the launch of its Twitter/X competitor, Threads, last summer, the company leveraged its other big social network to quickly grow the new service’s user base.
Initially, new Threads users were automatically connected to people they knew or followed on Instagram, allowing the network to scale rapidly after launch, topping record-setting . 100 million users within five days of its arrival, and so on Attaining one-fifth of the weekly active user base Twitter/X’s. According to Meta’s most recent quarter, Threads reaches over 130 million monthly active usersThat’s partly thanks to how the company showcased popular threads in the main feeds of both Facebook and Instagram.
Image Credit: Screenshot from @whimchic (Opens in a new window)
Facebook cross-posting feature testing was recently spotted on Facebook’s iOS app This example is shared by Threads user @whimchic here (Ljiljana Grujicic). When she tested the feature, the post automatically published to both accounts linked to her same profile, but it did not include any account information or any flag from Facebook that it was cross-posted. The latter may be a concern for people who use their full name on Facebook but use a more anonymous handle on a more public forum like Threads.
This isn’t the first time Threads has messed with cross-posting. Previously, users on Threads were upset to find that their posts were being automatically shared to Facebook and Instagram – where their audience was separate from the people who followed them on Threads. Often, users connect with family and friends on Facebook and Instagram but maintain public personas or talk about their work or political interests on threads, just as they used Twitter. In response to user feedback, Meta soon added an option that allowed users To turn off automatic sharing by default And the reaction subsided.
Cross-posting wasn’t the only area where Facebook is testing new features. grujicic Also shared a photo on LinkedIn It featured a test of a “Write with AI” writing assistant that can help users prepare their posts.
Image Credit: Ljiljana Grujicic via LinkedIn (Opens in a new window)
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