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The collaboration will give Google access to Reddit’s data API, which delivers real-time content from Reddit’s platform. This will “provide Google with an efficient and structured way to access the vast collection of existing content on Reddit”, while also allowing the company to showcase Reddit’s content in new ways across its products.
When Reddit CEO Steve Huffman speak to the verge Last year About Reddit’s API changes and protests later“API access is about covering costs and data licensing is a new potential business for us,” he said, suggesting Reddit may seek similar revenue-generating arrangements in the future.
The partnership will also give Reddit access to Vertex AI, an AI-powered service from Google Help companies improve Their search results. Reddit says the change does not affect the company’s Data API terms, which prevent developers or companies from accessing it for commercial purposes without approval.
Despite the deal, Google and Reddit have not always seen eye to eye. Reddit previously threatened to block Google Stopped crawling its site due to concerns that companies would use its data for free to train AI models. Reddit is also set to announce its initial public offering in the coming weeks, and it is likely making this change as part of its effort to boost its valuation, which is Over $10 billion in 2021,
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