Feds crush OpenAI’s bid to trademark ‘GPT’

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Since OpenAI launched its ChatGPT chatbot in November 2022, effectively spiking the world’s interest in the technology and starting an AI arms race, the company is trying to prevent other businesses from using the acronym “GPT.” Still working. This month, the U.S. Patent and Trademark Office said the answer was “no” (again).

one in The final decision was issued last week, In what largely flew under the radar, the USPTO said it was denying OpenAI’s petition to register a trademark for “GPT” because the acronym was “merely descriptive” and only a feature of the company’s product or Used to give description of specialties. The abbreviation “GPT” is “Generative Pre-trained Transformer,” A set of neural network models that can generate human-like text and images.

OpenAI has been contesting the federal agency’s claim for months that “GPT” is descriptive, debate in november The average consumer was unlikely to know that “GPT” was an acronym for “Generative Pre-trained Transformer”.

OpenAI lawyers said, “This wording is a verbatim and uses terms specific to the world of AI that the average consumer would not understand.” “If you walk down the street and ask people what GPT stands for, it’s highly doubtful that many will immediately know that it stands for ‘Generative Pre-trained Transformer’.”

However, the USPTO didn’t buy it. In its February decision, the agency said that many consumers have apparently come to associate “GPT” with certain products and technology.

,[T]The fact that consumers May Not knowing the underlying words of the acronym does not change the fact that the relevant purchasers are conditioned to recognize that the term ‘GPT’ is commonly used in relation to software to identify a particular type of software. is done that facilitates this AI question and answer technology,” the USPTO wrote.

The USPTO further said that it is dismissing OpenAI’s petition to prevent the company from stifling competition in its industry and filing costly trademark infringement lawsuits.

The USPTO said, “Businesses and competitors should be free to use descriptive language when describing their goods and/or services to the public in advertising and marketing materials.”

This is the second time the agency has rejected OpenAI’s application, sent in December 2022, to register a trademark for “GPT.” It had earlier rejected the company’s plea for May 2023. This is not the end of the road yet. OpenAI may ask the USPTO to reconsider its decision file an appeal with the Trademark Trial and Appeal Board, although it is unclear whether it plans to do so at this time.

Gizmodo contacted OpenAI for comment but did not immediately receive a response.

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