Asus is hitting big with the Zenfone 11 Ultra

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As phones have grown in size, a smaller device has been making its way year after year: the Asus Zenfone. It appears that this may be changing soon, and if you’re a card-carrying member of the small phone fan club like me, it’s worth taking a moment to observe its passing.

To Asus’s credit, it is not keeping us waiting in suspense. company Posted a teaser for Zenfone 11 Ultra It leaves little to the imagination: an animated graphic showing the display increasing in size with text that reads, “Expand your vision.”

The formal announcement is slated for March 14, while a few other teaser clips tout its “ultra size” and long-lasting battery life. It doesn’t really keep you guessing.

The last few generations of Zenfone, including the most recent zenfone 9 And zenfone 10, the 5.9-inch screen was maintained right next to the 6.6- and 6.7-inch screens on many flagship Android phones. Those past few Zenfones were delightful little devices, with thoughtful touches like top-shelf processors and honest-to-goodness headphone jacks. In this economy!

But there’s another reality that the ZenFone has never come to terms with: It’s not really that small. Sure, it’s small by modern Android phone standards. But pound for pound, the ZenFone 10 is actually only slightly smaller than the Samsung Galaxy S24. It’s a few millimeters narrower and just half a millimeter shorter than the ZenFone S24 – meanwhile, the Galaxy S24’s 6.2-inch screen is considerably larger.

a few millimeters does It makes little difference when you hold your phone with one hand Just tap that icon in the corner of the screen. But is it worth the compromise with a smaller display? Maybe Apple needs to try for smaller phones like mine my iphone 13 mini Out of my cold, dead hands. But for the rest of the population? Probably not. And it looks like Asus is finally ready to give up the fight and join the big phone ranks.

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