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Mark Zuckerberg may be laughing at the competition AR/VR headsets on the market, but Apple’s Vision Pro is gaining popularity, at least among developers. On Tuesday, Greg Joswiak, Apple’s senior vice president of worldwide marketing, announced That company’s “spatial computing” headset now has more than 1,000 apps specifically designed to take advantage of the new hardware. he is above over 600 apps Apple only said two weeks ago that the device would be available at launch, and more than that more than 150 apps Which was ready in the days before the arrival of Vision Pro.
While reviews, apart from Zuckerberg clearly biased viewpointhas dubbed Vision Pro best mixed reality headset While the market is still very much a work in progress, its $3,500 price tag may mean a limited market for developers. However, App Store data shows that more than half of developers have been Adopting a Paid App Business Model, rather than freemium or free with in-app purchases or subscriptions, as is the case elsewhere on the App Store. This means that even if only a few hundred customers download their app, they will receive a guaranteed income from their work.
While the Vision Pro is capable of running over 1.5 million compatible iOS and iPad apps, the spatial apps built for the headset are those designed to take advantage of its specific capabilities. This includes many streaming apps like Disney+, ESPN, MLB, PGA Tour, Max, Discovery+, Amazon Prime Video, Paramount+, Peacock, Pluto TV, Tubi, Fubo, Crunchyroll, Red Bull TV, IMAX, TikTok, and MUBI. (Netflix is a notable holdout).
The PGA Tour, MLS, NBA, Red Bull TV and others have also created apps for the new device, as have productivity app makers like Microsoft, Slack, Notion, Zoom, WebEx and others. But many independent software developers have also adopted the new platform, overcoming the shortcomings, as did Christian Selig Building a YouTube App called JunoOr tackling areas where there is not yet as much competition, e.g. fitness, science or mindfulnessamong other things.
Jordi Bruin, a developer, is also working to improve the areas where the Vision Pro falls short Persona Studio App Which lets users see and record their “persona” – a 3D avatar that is used when communicating with others through Vision Pro. Apple’s version personality makes people weird And unlike itself, Persona Studios aims to improve upon this.
The increase in Vision Pro apps immediately following launch indicates that many developers in Apple’s community still view the company as offering a viable platform critical to their success, despite its recent anti-developer measures. Making EU DMA-like regulations completely toothless, Many big developers have come out in opposition to Apple’s DMA plans meta, spotify, epic gamesMozilla, Microsoft and others, leading some to believe that Vision Pro may suffer from a developer boycott or backlash.
While there may have been some significant resistance from these big players, it’s clear that many in Apple’s developer community were interested in building a new device. Additionally, Y Combinator has issued a new call for startups today, and “Spatial Computing” added – Apple’s term for mixed reality (AR/VR) – in the list of companies it wants to fund, suggesting that further growth in this market is still ahead.
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